The following is a link to a blog written by someone who I have been following on Twitter for quite sometime. Mike Schaffer is a social media strategist in the DC area who writes a daily blog titled, "The Buzz by Mike Schaffer". He attended a panel at SXSW Interactive on improving your "elevator pitch". I am sharing this (with prior permission from Mr. Schaffer) on my blog because I have heard many business and marketing professors try to explain this concept, yet in my opinion Mike explains it the best.
So please click on the link below and make sure to follow Mike Schaffer (@mikeschaffer) on Twitter for more blog postings related to social media and more.
From #SXSW: Elevate Your Pitch
-Michael
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